5 MAIN GOALS
Our goal is to deliver inventive genuine Persian rugs to our customers. This is built on a strong foundation of core beliefs:
1) we believe in the transformative power of beauty. Consistently leading the industry in fashion-forward color and pattern, our goal has always been to channel our passion for design into products that enrich the lives of consumers through beauty and comfort in your home.
2) We believe in the importance of relationships. While styles change quickly and the economy is in a perpetual state of flux, our one enduring constant is in the connections that we’ve built. We find that our best moments of inspiration come when finding new ways to address the needs and concerns of our customers.
3) We believe in value. Whether it takes the form of sophisticated, hand-knotted wool and silk masterpiece or a whimsical indoor-outdoor design, each piece we sell should carry with it an intrinsic value – in both quality and price.
4) We believe in our people. From the artisans skillfully weaving an intricate design to the attentive customer service representative, we know that our greatest strength lies in the passion and hard work of our team.
5) We believe that there’s always room for improvement. We continue to seek out better, smarter, more effective ways to provide beautiful goods and attentive service to our customers.